MATERIALES DE IAB MÉXICO

- Innovation Day Programmatic Advertising, Marzo 2015 - Presentaciones

-VIDEO: Panorama de Programmatic Buying: nuevos actores del ecosistema, funciones e interacción



-VIDEO: Panel de discusión IAB Conecta 2015 “La Evolución de la Publicidad Programática”

MATERIALES DE OTROS IABS

-An evolving framework for advertising automation - IAB US

-Digital Simplified Programmatic Advertising -Transparency - IAB US

-European Programmatic Market Webinar Presentation - IAB Europe

-Going Global: Programmatic Audience Development Around the World - IAB US / Winterberry Group

-Libro Blanco de Compra Programática - IAB Spain


-Mobile Programmatic Playbook - IAB US

-Programmatic Advertising Sales Force Models - IAB US

-Programmatic and Automation – The Publishers’ Perspective - IAB US

-Programmatic Ad Buying & Selling Ecosystem - IAB SPAIN

-Programmatic Everywhere? Data, Technology and the Future of Audience Engagement - IAB US / Winterberry Group

-The Programmatic Handbook - IAB UK

-Programmatic Revenue Report 2014 Results - IAB US

-Road to Programmatic: An IAB Europe White Paper July 2015 - IAB Europe

-The Programmatic Private Marketplace Checklist - IAB US

-VIDEO: “The Evolution of Online Display Advertising” - IAB UK

MATERIALES PROPUESTOS POR LOS PARTICIPANTES DEL COMITÉ

>