CONNECTING PEOPLE AND BRANDS TO ENDLESS POSSIBILITIES
Digital advertising goes beyond banners, clicks, likes or views. Because of technological achievement in this area now we have innovative solutions in an era where business models and communication strategies are being challenged every day. Advertising in digital platforms represents endless tools to add value for brands and make easier the process of interaction with the audiences.
We’re living in an era where the limits are banished, with an infinite number of possibilities, the sky is the limit; all this sounds tempting. Nevertheless, having endless possibilities makes more difficult and confusing the decision making process for companies and brands.Now is time for asking: How to choose a direction? Which is the best option for me, for my company, for the business? People should be the first priority, and from there align the value of companies and brands; technology and digital advertising takes other dimensions.
IAB CONECTA is the most important conference of the digital advertising and interactive marketing industry in México and meeting point for Latin America. Since its first edition back in 2006, the conference has had the presence of high-level international speakers. Three days full of activities, where more than 1600 attendees from 19 countries join together, prominent leaders and executives that come from brands, agencies, digital platforms and publishers to interact with the most important companies of the industry. This year we’re adding NewCo@Conecta, now all the attendees will have the opportunity to get inside of the main companies who are developing the industry in México.
“The cornerstone that guides the direction of industry every year… The event keeps growing in number of attendants and in quality of the content.” Daniel Beckerman - Director General de Prodigy MSN
“A place to discuss how to grow the industry and how to keep innovating. It is important that people continue to participate in these events to grow the industry and close the gap with other markets.” Juan Bongiovanni - Director de Marketing Digital Latam de Netflix.
“The event is an extraordinary exercise... everyone can be part of the digital era but our duty is to professionalize the industry, learn, modernize, update us, look to the future and be prepared for changes and for the needs of the audiences.” Martha Debayle - Comunicadora
“Participating in an event that is celebrating 10 years of moving the industry forward is spectacular. IAB Conecta is bringing people together to connect and share.” Sarah Personette - Head of Global Business Marketing, Facebook
“Is great to see so many fabulous speakers, 1600 people for the next two days, you’re proving you’re the biggest digital conference in Latin America for sure, is great to be here”. Jonathan Oliver - Gloabl Head of Innovation, Microsoft