IAB MÉxico

The Interactive Advertising Bureau (IAB) is the principal organization that represents interactive advertising, it compromises with objectivity in the development of studies, education, standarization in order to impulse the importance of Internet in the media mix of advertising in Mexico. IAB was founded in 1996 in the United States, today has presence in 45 countries around the world. The IAB México is comprised of more than 170 leading companies including: Beker/Socialand, comScore, Denstu Aegis, Facebook, Google, Group M, Grupo Expansión, Grupo Ferrer, HAVAS Media Group, IMS, Millward Brown, Omnicom Media Group, Prodigy MSN, Televisa.com, Televisa Radio and Terra

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