Anna Bager, Senior Vice President, Mobile and Video, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.
Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Most Important Women in Mobile Advertising in 2012, 2013 and 2014. And one of the 2014 top women in media by Folio Mag.
Chief Revenue Officer at Aeromexico since May 2014. Mr. van der Werff has an extensive career in the airline industry: prior to Aeromexico he worked at Qatar Aiways contributing in several areas, as Senior VP of Pricing & Revenue Management and before that as Senior VP of Global Sales & Distribution. Anko started his career in Revenue Management for the KLM/Northwest Joint Venture. He gained international commercial experience working for KLM in Italy and later for the Air France KLM Group in both Sweden and the UK. Anko is a member of the Board of Club Premier, Aeromexico´s loyalty program. He graduated from Harvard Business School and has a master’s degree from Leiden University in the Netherlands; Mr.van der Werff is also a regular guest lecturer at various universities, such as Cranfield in the UK, Bad Honnef in Germany and Texas A&M in Qatar.
Bob Ivins serves as the Executive Vice President of Cross Media Business Development at comScore.
Bob is a recognized innovator and leader in the media and marketing research space with 25+ years of experience at some of the biggest brands in our industry including: Mindshare, Comcast, Yahoo and Nielsen.
Most recently Bob was Chief Data Officer at Mindshare where he drove an initiative to “put data at the center” of the media buying agency. Bob was previously the VP of Data Products and Business Intelligence at Comcast where he drove their cross platform advanced advertising initiatives and founded their business intelligence organization. Prior to that, Bob was in London for 10 years where he was Research Director of Yahoo! Europe and built comScore’s international presence.
Dima joined Al Jazeera in 1997 as a broadcast journalist in Al Jazeera's Doha newsroom. She quickly became a news producer, known for managing the coverage of the channel during the Iraq War. She set up bureaus in China and Venezuela for the network and was the first female bureau chief of Al Jazeera's (in Latin America). In 19 years, Dima has reported from over thirty countries, interviewing presidents and people from all walks of life. In 2012 Dima was classified as the most connected woman on Twitter in the Middle East. Dima has also worked for WHO, Swiss Radio International, Radio Qatar (French), AFP and has lectured in journalism at the American University in Dubai. Of Palestinian and Syrian heritage, Dima studied English Literature at Damascus University, holds a Masters' Degree in Translation, Geneva University, Switzerland. She speaks eight languages and writes in four of them. Dima has one published poetry collection in Arabic: Love Refugee.
Esteban tackles social projects and champions diversity with the same enthusiasm he develops new markets, considering this social legacy to be as important as the numerous international awards that he and his team have received, such as Cannes Lions and Webbys.
His many years working with Internet start-ups in countries such as France, Germany Spain and UK, and across the Latin America region, led him to learn six languages and to a deep understanding of completely different markets, business cultures and mindsets.
He thrives on quick paced environments, collaborative business ecosystems, and by laughing heartly when people use such buzzwords seriously. He empowers his teams to be dynamic and autonomous, all the while helping them from strategic thinking to creative deliveries.
His projects for Google, YouTube and Android, ranging from search, retail and innovative VR to traditional brand building, help to drive the company growth as whole.
Having lived in major, vibrant cities around the world, he now leads the Latin American marketing teams from his São Paulo office, but you can often spot him enjoying himself during weekends on the luscious beaches of Rio.
Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with media and entertainment marketers and with the industry to make Facebook a more enjoyable place for audiences to discover the media and entertainment they love. He also works with industry participants to help them leverage Facebook as a marketing platform. Jim currently serves as Facebook’s representative on the Consumer Technology Association’s Content and Entertainment Board.
Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there, Jim ran Sony Pictures Home Entertainment's digital transactional business. He has also served in a range of business development, and corporate development functions in support of film, television, digital, and music services.
Jim's early career includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.
MediaMath CEO Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is regularly invited to speak at industry conferences, roundtables and major events.
After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.
Previously, Joe was founder, president and chairman of Poindexter Systems / [x+1], incubated Right Media, and as managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy.
His early career was spent as an investment banker, where he developed his expertise in quantitative analysis and market dynamics, and he remains an active New York technology investor whose portfolio includes AppNexus, AdSafe, 33Across, C3Metrics, Hashable, Accordant and Spruce Media.
Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.
JP oversees the team responsible for developing Twitter strategy and solutions for global brands and agencies. Earlier, he was CEO of Bluefin Labs, which was acquired by Twitter in February 2013, which led AdAge to name JP one of the “eight great digital hires of 2012”. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market-leading position.
Prior to Bluefin, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, including becoming CEO during his last two years. Following that, he was the Chief Digital Officer at Ogilvy, responsible for digital growth and innovation across the company's operating units. More recently, JP was Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.
JP holds an MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. He is @jpmaheu on Twitter.
Kerry McGowne is Vice President of Communications and Strategy for Sysomos, a social intelligence company powered by data science. He is responsible for driving and managing the reputation of the company and oversees public and analyst relations, internal and external communications, social media, content marketing and market strategy.
Prior to joining Sysomos in 2015, Kerry built a broad spectrum of skills spanning across brand, product, marketing, communications and marketing in his various roles with companies like Microsoft, Nokia, Parallels, IMS Health, SpaceLabs Medical and ServiceSource. In addition, in 2010 he founded and served as President of Pivotal Communications until 2015 where he demonstrated the ability to help companies create effective marketing and business strategies with a focus on brand and reputation management. Kerry’s experience spans across multiple industries with a particular emphasis in technology including computer hardware and devices, Web services, Virtualization technology, Cloud services and social media.
As President of AppNexus and member of the Board of Directors, Michael oversees the company's Business Units and has been a chief architect of the company's growth from startup to global technology leader. Michael also spearheads international expansion, corporate marketing, and many of the company’s strategic partnerships. Prior to joining AppNexus, Michael was a longstanding executive at DoubleClick, where he founded and served as General Manager of DoubleClick Ad Exchange, an instrumental component of the company's $3.2 billion sale to Google in 2007. Michael is on the Board of Directors of the Interactive Advertising Bureau (IAB), and is a regular speaker at industry conferences including Cannes Lions, AdExchanger I/O and ExchangeWire, and at New York-area business forums and schools.
Michael holds a BA from McGill University and an MBA from Columbia Business School. He is a member of the Silicon Alley 100, and serves on the board of Global Cities, a Bloomberg Philanthropy, and UJA-Federation of New York's Digital Media Executive Committee.
After almost 20 years of working as copy and creative director in 10 advertising agencies in Buenos Aires, New York, Dallas and Austin, Pachi resigned his last agency, GSD&M, and become an Uber driver.
In less than a year as entrepreneur (and driver), now he is founder and director of a non profit organization (www.onedollardreams.org) and a filmmaking and production company (www.domador.tv), He just returned from Colombia where he filmed the first episode of his own “reality show”, the first real reality.
Pachi is recognized as an international speaker, as a successful marketer and known by his photographic and social work with people on the streets. Also his considered as an irreverent who uses media to transform a reality that we don’t want to see but is more evident day by day.
Mark Young is the Chief Marketing Officer at Sysomos. Young has more than 20 years of experience as a marketing executive, most notably at Clear Channel Outdoor and Microsoft. Throughout his career, he’s demonstrated a strong track record of success in business development, brand management, partner engagement, and financial modeling for both tech and consumer facing companies. He received a MBA from Kellogg Graduate School of Business at Northwestern and a bachelor’s degree in marketing from Illinois State.
Nigel brings over 30 years of research experience to bear on his understanding of how marketing communications can build and sustain brands. At Millward Brown, Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions. In his current role, Nigel works with Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research.
Nigel’s first book The Global Brand was published by Palgrave Macmillan in September, 2008. In The Global Brand, Nigel takes a close look at the challenges facing marketers and global brands today and identifies the best practices to help aspiring global brands achieve success on the world stage. His latest book, Brand Premium, details how to develop a strong brand and generate financial revenue growth. Brand Premium was published in 2013 and won the 2015 Berry-AMA Book Prize for the Best Book in Marketing.